March 2017 Technology Updates

March 2017 Technology Updates

The TOCmedia team wants to make sure that every social media manager, digital marketer, and small business owner has the tools they need to succeed. Here’s our round up of what happened in the technology world in March 2017:


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How to Utilize LastPass for Your Virtual Team

How to Utilize LastPass for Your Virtual Team

Having different usernames and passwords for each social media account, webpage, and email address can be hard to remember, but it actually keeps your information more secure. This way, if one account is compromised, the problem is contained.

This is where LastPass comes in. LastPass is a tool that stores all of your passwords and usernames in one highly secure, centralized location so that you don’t have to remember them.

Through a LastPass Premium Business Account, your team can have two accounts, one for work and one for personal use. Users can also link both of their accounts together for ease of experience.

Account Options

LastPass for business has two options: Teams and Enterprise.

“Teams” allows users to share folders containing login information with other people on their team. It also gives the account administrator access to a user-friendly admin dashboard as well as easy ways to manage users on the account.

“Enterprise” includes all of the “Teams’” features, plus some additional options that tend to benefit larger companies

You can learn more about both here.

Whether you use LastPass for your personal business, or that of an employer, you will still want to set up a personal account to ensure privacy and safety.

Here’s what LastPass has to say:

For a seamless login experience, you can set up and link a personal LastPass account. Personal = Private. Your Enterprise Admin never sees what you store in your personal account, and your personal account goes with you when you leave the company. Once you link the accounts, your personal account will appear as a sub-folder in your Enterprise vault. You can save all personal logins directly into your personal folder, or drag them in later.

Creating Business and Personal Accounts
You are likely in one of the following situations:

  • You already have a personal LastPass account and have not yet been added to the business account. In this case, set up your business account. Keep it separate from your personal account by using your work email address, not your personal one.
  • You aren’t using LastPass yet, but received an invitation to join a business account. Great! Set up your business account with your business email address and start using it right away. If after using LastPass, you’d like to use it for personal logins as well, create a personal account and link it to the busines account.
  • Your personal account is already linked to the business account; you are using the same email address for both accounts. Oops! You’ll need to log in to your business account and choose the settings icon from the left-hand menu. Under Login Credentials, Account Email, enter your work email in your account settings. You will have to verify the email address. Check your email, and enter the code you receive into the box displayed.
  • You need to create and link a new Personal Account. If you don’t have a personal account, create one now. Remember to use your personal, not business, email.

Linking your Personal and Business Accounts
Login to your business account and choose the link icon from the left-hand menu. Then you can link your personal account. The process is explained in more detail here.

Migration of Data
You may find that you need to migrate data between the accounts. You can simply drag and drop the information from one account to another. Or, if you have a lot to move, follow these instructions:

  1. Go to your Enterprise vault.
  2. Choose “Sort by folder” in the upper right-hand corner and choose the list view, not the grid view.
  3. Expand the folders and click the check boxes of each login that you want to move.
  4. Near the top in the left-hand corner, click actions and choose move to folder. Look for the new personal folder in your Enterprise vault (the folder name will be your personal username)

You can read more on the process here.
Lastpass is an awesome tool. Managing both a business account and personal account may be confusing at first, but with a little work, you’ll be a pro in no time.

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10 Email Marketing Tips to Optimize Your Constant Contact Account

10 Email Marketing Tips to Optimize Your Constant Contact Account

As you may or may not know, TOCmedia is a Solutions Provider for Constant Contact; and, I am a former ALE – also known as Authorized Local Expert. Basically what that means is – I was given the authority by Constant Contact to educate small business owners on their products. I’ve since left the ALE program in my attempt to become location independent.

That said, I miss educating people on the little tidbits of knowledge that I tend to share. So in hopes to continue my legacy, I’ve decided to create this short list of email marketing tips.

Email Marketing Tips (These are in no particular order of importance. They are just numbered to match the blog title.)

Every time I’m in Constant Contact creating and sending emails, I think – more people should to do the following.

1. Include an email subscription button. This can be found under your “Sign Up Tools” which can be found under the “Contacts” tab. The only time you wouldn’t want to do this is when your email is to a specific invite-only email list.

2. Another thing you want to include into your email campaign is a “Forward to a Friend” button or link. Again only add this if you want people to share the information you are providing. By adding the “Forward to a Friend” button, you are able to track email forwards – which is something you want.

3. Constant Contact now lets you add a sub-header to your email campaign. It’s in the header options. Make sure you use this prime real estate property. It’s another way to encourage email opens.

4. Share buttons! This is a no brain-er; but, many people forget to check this off. Again, these are in your header options which are at the top of the email you are editing.

5. Make sure your address is correct so it populates on the bottom of all your emails and other Constant Contact campaigns like Event Registration Deals and Coupons. You can edit your address in the “My Settings”.

6. While you’re in your “Account Settings” you might as well just make sure all the information in there is correct. It will only take about five minutes; so, just do it.

7. Clean your contact lists on a regular basis. Proper email housekeeping requires that you delete any unnecessary contact lists and properly label the contact lists that you decide to keep. You can also utilize tags. For more information on tags, click here.

8. Label your email campaigns so you know what their contents are by just looking at the file name. At TOCmedia, we like to label our emails in this format [] – Subject Line”. We use the date sent vs. the date created. Note the file name can be edited in the upper left hand corner of the email editing page.

9. Make sure your subject line encourages people to open your email. It should not say “March Newsletter”, “April Newsletter”, etc. You should be writing your email subject lines like newspaper headlines. A quick Google search will give you some knowledge.

10. Make sure your email campaigns are mobile friendly. Constant Contact is transitioning all their email templates to be mobile friendly; but, until then it’s your responsibility to make sure that your email recipients can read your email campaign on their phones with ease. The world is going mobile; so should you.

I have many more tidbits of knowledge that I want to share with you; but, right now I have to get back to my day job.

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