3 Holiday Marketing Ideas for Retail Stores

3 Holiday Marketing Ideas for Retail Stores

Many eCommerce marketers see the holidays as golden opportunities to boost sales. The reasons are pretty obvious: This is the time of year when people are most willing to spend for year-end celebrations.

Usually, September is the perfect month to set your holiday marketing campaign, because 29 percent of customers prefer to do their shopping before Halloween. But if you haven’t, it’s not too late.

Here are three easy-to-implement holiday marketing ideas to get your eCommerce business ready for the holiday season:

Email marketing

Email is a proven way to improve eCommerce marketing revenues. In fact, more than 7 percent of all eCommerce transactions are made by email, making it the second most effective marketing channel after web searching, which accounts for 15.8 percent.

For the past 21 years, email has grown into a scalable marketing platform. Marketers now have the ability to segment customers down to the finest details and personalize email marketing using behavioral triggers.

When choosing which email marketing software is best for you, there is no one-size-fits-all solution. You have to be clear on your budget, the features you need and your personal preference.

Marketers are virtually spoiled with options nowadays. Various email marketing services are suited for small- to medium-sized businesses, and they don’t cost much. These platforms are easy to use, and most do not require technical knowledge.

If you are a small business or a startup with limited resources, consider using Constant Contact through TOCmedia, a Constant Contact Solutions Provider. Visit Constant Contact for more information about their email marketing products.

Facebook advertising

To make sales, you have to work on your traffic-generating activities. With Facebook Ads, you have the opportunity to reach a wider and active audience. Plenty of online retailers have had success with Facebook advertising.

Whether you are a small business or a global brand, investing in Facebook Ads is a smart choice, because it allows you to set specific filters to get your ads displayed in front of the right people. Facebook has a feature called Custom Audiences that lets you create lists of people based on email addresses, phone numbers and Facebook IDs. This powerful tool lets you to refine your ad so you get the best bang for your buck.

If you are a one-man show running your business at home and you don’t have the time to individually create a bunch of ad copies, you have the option to turn a Facebook post into an ad using Boost Post. Whether it’s a status update, photo, video or offer, your post will appear higher in newsfeeds so more users can see it.

These are just two of the many Facebook Ad types that work great for eCommerce businesses. Anyone with a Facebook account can create a Facebook Ad, and it’s fairly inexpensive and easy to set up.

If you need more convincing, check out these 105 Facebook advertising case studies.


If you are an online retailer, your customer expects you to be online 24/7. With an eCommerce website, your customers will enjoy the ease and convenience of shopping from anywhere at any time.

Comparatively, running an eCommerce store is a lot cheaper than a brick-and-mortar store. You’ll also have the opportunity to reach new markets, offer a wider range of stock items, do cross-sells and up-sells, and make better business decisions by knowing your customers using analytics tools.

Setting up an online shop may seem daunting for non-technical people. Entrepreneurs in physical retail often see website development as a setback, but that shouldn’t be the case. There are subscription-based services such as Squarespace and Shopify with user-friendly interfaces that let you create an online store easily, no coding skills required.

If you want to have full control of every aspect of your website, hiring a web developer is the best option. The most popular choice for eCommerce site builders is WordPress. It’s free; you only have to install an eCommerce plugin such as the WooCommerce plugin, which enables shop facilities on your WordPress site. This is one of the fastest ways to get started. 

Follow these holiday marketing ideas and see your business take off! If you need help setting up your marketing campaign, schedule a free consultation with TOCmedia.

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