7 Reasons To Try Outsourcing Digital Marketing

7 Reasons To Try Outsourcing Digital Marketing

Not sure about the benefits of outsourcing digital marketing? When you partner with a team you trust, outsourcing digital marketing can be a dream!

Here’s why:

You Get Access to a Team of Experts

Two (or three or four!) heads are better than one.

When you start outsourcing digital marketing, you typically aren’t just paying for one person; you’re paying for a team of the best and brightest for less than the cost of one in-house employee. Your monthly marketing budget gets you access to a hivemind of experts who can create and implement campaigns with proven results.

You Can Significantly Reduce Your Costs

A new hire costs much more than just his salary! Bringing on more in-house staff has a number of hidden costs, including:

– Recruitment costs
– Performance reviews
– Benefits
– Floor space
– Office supplies (desk, computer, etc.)

When you outsource digital marketing, you get parts and labor for one flat fee, without all these hidden extras.

You Don’t Have to Train Anyone

Employee training and development is one of the most expensive and time-consuming parts of owning a business, especially as different staff have different learning styles. When you outsource, you get to skip this step. You’re already hiring experts.

You Can Set and Forget

When you decide to go with outsourcing digital marketing, you get to decide how much involvement you would like to have; however, most business owners who choose to go with outsourcing like to “set and forget,” meaning that they provide the right information and objectives to the team at the onset and only need to check in to collect results.

You Can Be Sure You’re “In the Loop”

Digital marketing is an ever changing, quickly evolving landscape. Those who work in the field are aware of this and spend time investing in keeping their skillsets relevant.
When you start outsourcing digital marketing, you can be sure that no matter what digital shakeups come your way, whether it be algorithm setbacks or data privacy, your team will be ready.

You’re Set Up for Success

digital marketers specialize in working with clients in certain industries or from certain areas. This means that when you outsource, you’re hiring a team who has already produced the results you’re after for plenty of clients before you – and they have the case studies to prove it.

You Get Access to a New Perspective

When you outsource, you get fresh pairs of eyes on how your business runs. Your in-house team might be too close to a problem to have the perspective needed to reach an effective resolution. By hiring outsourced marketing professional, you can accelerate the solution process and explore new avenues for success.

Interested in outsourcing your digital marketing?

We can’t wait to work with you!

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The Worse Content Marketing Plan Evah

The Worse Content Marketing Plan Evah

To start this conversation, I need to identify Content Marketing for those who are unfamiliar with the terminology.

Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Okay, good – we got that out of the way.

It seems like every time I open my LinkedIn iPhone application – which is more times than I’d like to admit – it changes. The buttons are moved, the functionality improves and I’m able to communicate in more ways than the last time I was in “there”.

This is not uncommon. Everything is changing and human to human communication is definitely one of them. There are over 18 million software developers in the United States alone. That’s a lot of thirty something year old hipsters armed with a latte, Star Trek memorabilia and iTunes coding away at the next big thing. They are changing the world as we know it.

As a marketer, a speedy communication platform is just what the doctor ordered. I’m happy. Now I can provide my message at lighten speed and know exactly how well my campaigns did by way of handy dandy analytics!

As a small business owner, this is horrible news! Now I have to know everything AND create content that my audience will love! Plus, just as I publish my last blog, they will be back for more? Where will I find the time to run my business plus create content marketing?

These are very valid concerns; and, you guessed it – the worse content marketing plan is not having one!

The biggest mistake a small business owner can make is not having a content marketing plan.

Stay tuned for more on content marketing as our community blog develops. In the meantime, if you need help developing a content marketing plan, contact us.

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