Social Media Management Tools for Small Business Owners

Here at TOCmedia, we work with many small business owners who have limited resources for their digital marketing campaigns. Being a small business ourselves, we completely understand the need to be as efficient as possible while still maintaining quality services.

We manage many Facebook Pages. Over the years, we have used various social media management tools. Here are the social media management tools that we recommend for small business owners.

I would like to preface this blog article with a note: each individual social media network (Facebook, Twitter, etc.) has its own set of etiquette and posting guidelines. You need to reformat content for each medium.

Facebook Publishing: By posting directly in Facebook, your Facebook Page posts will get more engagement. The problem with updating your Facebook Page directly in Facebook is it’s a little more time consuming and the Facebook Publishing user experience is not very sexy. You can preschedule posts, save drafts, and add various media (copy, graphics and video); but, you can’t see the scheduled posts in a calendar form or edit pre-scheduled posts easily. Facebook publishing should be first choice; but, for the sake of time you can use other forms of social media management tools to update your Facebook Page.

Mobile Applications: If you are a social media marketer, you should make sure you have all the social media mobile applications. Some social media platforms like Instagram and Snapchat are not functional via an internet browser. The functionality of social media mobile applications is changing by the second. You must keep up to date with the changes so you can be more efficient/effective with your social media marketing.

Hootsuite: I think Hootsuite is one of the primary go to social media management tools for small business owners. It’s highly affordable with plans starting right around ten bucks. It’s very comprehensive and works with all main stream social media networks. You can sign up for a free 30 day trial here.

Meet Edgar: If you have a lot of evergreen content, Meet Edgar is a great platform for small business owners. This social media management tool allows you to build a library of content and set a schedule for publishing. Starting plans run about $50 per month.  Check out our full Meet Edgar review here.

Regardless of what social media marketing tool you use, you will need someone to monitor the social media networks for technological changes, industry news and trending content. You will also need someone to moderate comments and direct messages. Let’s face it, social is not going anywhere and you have to start somewhere.

If you are completely lost and have no one to turn to, you’ve found the right website to land on!

TOCmedia works with many small businesses to get them up and running and pointed in the right direction. We can also create or fix your social media networks, integrate them with your marketing/sales goals, provide you with basic training and set you free into the digital world.

Either way, feel free to contact us at any time to explore your options.