TOC-ing About Our Team!

Like the 125 cutting-edge firms recently spotlighted in an article in Forbes magazine, TOCmedia has virtual offices—most of which are in or near Waterville, Maine—and is comprised of the President/CEO, along with nearly a dozen freelancers (sub-contractors), each of whom serves a specific function for the company and our clients. The use of freelance talent allows TOC to operate without unnecessary overhead, which enables us to pass along maximum cost-savings to our clients. Among the members of “Team TOC” are:

Tracy O'Clair


Tracy is one of Central Maine’s best-known, most go-to web-based-solutions leaders and digital/social-media marketers. She is a qualified Solutions Provider for Constant Contact, and earned her degree in Marketing Management from Thomas College in Waterville, Maine. Tracy founded TOCmedia in 2009. In her spare time, she enjoys hiking, snowboarding, reading, writing, and exploring all the new techie ways to market and communicate.

Shannon Burns

Project Manager

Since 2014, Shannon has kept Team TOC on-task, to ensure TOC’s clients receive excellent service that meets all deadlines. Shannon earned her degree in Mental Health and Human Services from the University of Maine at Augusta. In her spare time, she enjoys spending time with her boys, being outdoors, reading a good book, and exercising.

Kyrie Tompkins-Overlock

Website Developer

Kyrie, who began offering her sparkling web talents to TOC in 2010, has won many awards for technological/design excellence, including the Gold Medal in Web Design from the Mid-Maine Technical Center. Kyrie also has been inducted into the National Technical Honor Society. In her free time, Kyrie likes to read, sing, play video games, and take photos of plants and animals.

Kristina Roderick

Graphic Designer

In addition to her acclaimed design work for TOC, Kristina also heads her own firm, Imagine Design Company. For many years, she has served the Waterville business community—and numerous clients elsewhere—with her excellent logos, print materials, signs, social-media graphics, and web-based graphics. Kristina and her family love sports, music, the arts, and spending time outdoors.

Jennifer Grace

Online Community Manager

Successful social media marketing is all about effective online engagement and developing communities. That’s where Jen comes in! Jen’s crucial role is to answer all questions and comments online, and initiate and engage with our online communities, both for TOC and for our clients. Jen favorite pastimes are photography, writing, cooking, spending time with her closest loved ones, and gardening.

Emily Kammerlohr


Emily is highly experienced at creating SEO-rich, dynamic website copy and blog posts. She’s a super-talent for driving traffic to your website and increasing your leads, sales, and subscribers. Based in her hometown of Houston, Texas, Emily enjoys binge-watching Netflix originals, eating at Chipotle, and chronicling her travels on her blog, She’s a Trip.

Dave Carew


Dave has been an in-demand copywriter in Nashville, and now Maine, for more than 20 years. His satisfied clients have included Thomas Nelson Publishers, The HR Edge consulting firm, Ogletree Deakins national law firm, Bee Gees drummer Dennis Bryon, and Kennebec Valley Tourism Council (assisting TOC). Dave’s Faves include literature, politics, playing guitar, and watching Red Sox games.

Lan Lamon

Virtual Assistant

Lan Lamon, Virtual AssistantLan’s background in Media Production offers a multitude of administrative skills, experience and support to team TOC.  An entrepreneur at heart, she has a number of business pursuits on the go – including Virtual Assistance to TOC, Virtual Animation Producer, and running a 50 acre farm with her husband, in the beautiful countryside of SW Ontario, Canada.  She loves gardening, cooking, travel, arts & crafts, and spending outdoors with her lovable Yorkie, Maya.



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