7 Reasons To Try Outsourcing Digital Marketing

7 Reasons To Try Outsourcing Digital Marketing

Not sure about the benefits of outsourcing digital marketing? When you partner with a team you trust, outsourcing digital marketing can be a dream!

Here’s why:

You Get Access to a Team of Experts

Two (or three or four!) heads are better than one.

When you start outsourcing digital marketing, you typically aren’t just paying for one person; you’re paying for a team of the best and brightest for less than the cost of one in-house employee. Your monthly marketing budget gets you access to a hivemind of experts who can create and implement campaigns with proven results.

You Can Significantly Reduce Your Costs

A new hire costs much more than just his salary! Bringing on more in-house staff has a number of hidden costs, including:

– Recruitment costs
– Performance reviews
– Benefits
– Floor space
– Office supplies (desk, computer, etc.)

When you outsource digital marketing, you get parts and labor for one flat fee, without all these hidden extras.

You Don’t Have to Train Anyone

Employee training and development is one of the most expensive and time-consuming parts of owning a business, especially as different staff have different learning styles. When you outsource, you get to skip this step. You’re already hiring experts.

You Can Set and Forget

When you decide to go with outsourcing digital marketing, you get to decide how much involvement you would like to have; however, most business owners who choose to go with outsourcing like to “set and forget,” meaning that they provide the right information and objectives to the team at the onset and only need to check in to collect results.

You Can Be Sure You’re “In the Loop”

Digital marketing is an ever changing, quickly evolving landscape. Those who work in the field are aware of this and spend time investing in keeping their skillsets relevant.
When you start outsourcing digital marketing, you can be sure that no matter what digital shakeups come your way, whether it be algorithm setbacks or data privacy, your team will be ready.

You’re Set Up for Success

digital marketers specialize in working with clients in certain industries or from certain areas. This means that when you outsource, you’re hiring a team who has already produced the results you’re after for plenty of clients before you – and they have the case studies to prove it.

You Get Access to a New Perspective

When you outsource, you get fresh pairs of eyes on how your business runs. Your in-house team might be too close to a problem to have the perspective needed to reach an effective resolution. By hiring outsourced marketing professional, you can accelerate the solution process and explore new avenues for success.

Interested in outsourcing your digital marketing?

We can’t wait to work with you!

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My Experiences at TOCmedia

My Experiences at TOCmedia

So far, my experience at TOCmedia has taught me a substantial amount. I am assigned to oversee their Affiliate Marketing Department. My task is to search for merchant companies that would fit the TOCmedia’s second website, onlineemergencysupplies. One of the services they use is shareasale.com; it is a company that linked TOCmedia website/services to other companies, or merchants. For example, current merchants that connected to their website are Survival Frog LLC and 1-800-PREPARE. Both Survival Frog and 1-800-PREPARE are relevant to Online Emergency Supplies because they sell emergency kits and survival gear.

Working virtually lead me to believe that anything is possible; and, that I am slowly getting closer to my ultimate career goal, online marketing. At TOCmedia, I can work remotely, which means that I don’t have to be stuck in the office the whole day. The time to work is entirely up to me. Of course, assignments must be completed as scheduled, which to me, that is an ideal company to work for.

In order to successfully work remotely, I have used two main platforms to communicate with my supervisor/CEO. First, Asana is a task-oriented website where the CEO, Manager, and employees can assign tasks to one another. The website is simple and easy to use. I can see my tasks, my department, my co-workers, as well as dates and timelines required to complete the task. To learn more, visit Asana for their quick guides.

Second, Slack is a communication base platform. So far, I have used it to communicate directly to my co-workers and the CEO of the company; although, I can use it to create a private group chat or direct message a co-worker if need be. The interesting part about Slack is that the user can upload files and images on Slack to the whole team or the intended audiences. In addition, I downloaded the app on my phone so my team can reach me anywhere at any time, making it very convenient. Like our president often says, “If you have any question, Slack me!”.

As a result, the future of digital marketing will increase. More and more marketing agencies will move into digital marketing due to the changes in technologies, media, and consumers. For example, based on babble, the data from parent’s survey shows that 6 is now the average age parents buy their kids their first cell phones. On another hand, most U.S. adults use Facebook and YouTube, while, younger adults from the age of 18 to 24 frequently use a variety of social media platforms throughout the day, according to Pew Research Center. In another topic, I only meet with the president once a week and still get all my assignments done. The agency does not require a physical building to function, as a result, the cost of gas is minimal. Thus, working for TOCmedia is the right path for me since I like to have freedom in what I do.

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Technology I Have Learned to Use at TOCmedia

Technology I Have Learned to Use at TOCmedia

To start off my experience at TOCmedia, I had to create accounts through Asana, Slack, Gmail, Dropbox, LastPass, and Facebook Business Manager. Because I was unfamiliar with the programs, I got off to a bit of a slow start. I toggled with the settings and double checked the different steps I had been assigned using Asana. I wanted to make sure everything had been done correctly even though the tasks were fairly simple. As the week progressed I became more comfortable using the programs.

Once all my accounts were created, I was ready to start working on projects for clients. I began by meeting Tracy O’Clair in Waterville to take photos at Mainely Escapes. While at Mainely Escapes, I was also able to write my first Facebook post through TOC with Tracy’s help. Using the photographs I had taken, I created a schedule and posts for the month of June. I was also tasked to adjust the copy for the Mainely Escapes website.

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Why Work from Home when You Can Work from Australia

Why Work from Home when You Can Work from Australia

Everything may be bigger in Texas, but everyone is nicer down under!

Because my office is wherever I happen to be with my laptop, I decided to take the leap and move to Sydney, Australia from Houston, Texas on a “gap year” from adult life in early May. But given how well things are going here, I think it might turn into a gap couple of years (maybe a gap forever? We’ll see).

One of the best things about being a freelancer is never feeling caught up in the rat race of corporate America – a place where all your hard work is usually for the benefit of someone farther up the food chain. As a freelancer, I’m my own boss – which is concurrently rewarding and terrifying.

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Constant Contact 2018 Updates: What You Need To Know

Constant Contact 2018 Updates: What You Need To Know

Looking for information on Constant Contact 2018 updates? You’re in the right place! Staying on top of the latest trends in email marketing is essential for success and Constant Contact is the resource to do so. Their team is constantly tweaking the service to enhance its overall impact and Clout, turning you into a marketing superstar with less effort.

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Intro to Facebook Advertising for Small Businesses

Intro to Facebook Advertising for Small Businesses

Getting started with Facebook advertising for small businesses can be daunting without the right tools or support! That’s where the team at TOCmedia comes in. We’re experts on the constantly changing ins and outs of Facebook success. If you partner with us, your business is guaranteed to grow.

Here are a few secrets on Facebook advertisingfor small businesses, just to get you started:

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TOCmedia: a Small Business Constant Contact All Star

TOCmedia: a Small Business Constant Contact All Star

New to digital marketing? You need to partner with a small business Constant Contact All Star! Let TOCmedia manage all your digital marketing needs.

Why it’s so great to work with TOCmedia:

What is a Constant Contact All Star?

A Constant Contact All Star is a company that goes above and beyond to assist its clients through the digital marketing process, resulting in client success! Each year, only 10% off Constant Contact Solutions Providers are selected for the program. Members gain access to

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Small Business Email Marketing: The Email List isn’t Dead

Small Business Email Marketing: The Email List isn’t Dead

There is no algorithm for email, and people still check their accounts obsessively. This makes small business email marketing one of the most effective ways to reach clients, generate leads, and boosts profits.

With email, you’re not competing against large companies with bloated advertising budgets for a post on your target audience’s newsfeed. There’s no secret formula for when your email will be received. As soon as you press send, it arrives.

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Top 10 on Page SEO Tricks for Business Owners

Top 10 on Page SEO Tricks for Business Owners

These SEO tricks for business owners are guaranteed to increase the flow of organic traffic to your website, decrease your bounce rate, and best of all, they are easy to implement.

Top 10 on Page SEO Tricks for Business Owners

Search engine optimization, also called SEO, is the lifeblood of any small business website. It’s basically like free advertising: the higher you rank on search engines, the more potential clients are funneled towards you.

Here’s what you need to do:

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Benefits of Linking Instagram to Facebook: Making the Most of Social Media

Benefits of Linking Instagram to Facebook: Making the Most of Social Media

The benefits of linking Instagram to Facebook are building brand awareness, increasing customer reach, and creating sales leads. But is each platform exactly the same? Should you post the same content on both and let them be? Not if you want killer results for your business.

Here’s what you need to know about platform integration to get the exposure your brand deserves:

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