Getting started with Facebook advertising for small businesses can be daunting without the right tools or support! That’s where the team at TOCmedia comes in. We’re experts on the constantly changing ins and outs of Facebook success. If you partner with us, your business is guaranteed to grow.
Here are a few secrets on Facebook advertisingfor small businesses, just to get you started:
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The benefits of linking Instagram to Facebook are building brand awareness, increasing customer reach, and creating sales leads. But is each platform exactly the same? Should you post the same content on both and let them be? Not if you want killer results for your business.
Here’s what you need to know about platform integration to get the exposure your brand deserves:
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If you are a social media manager or on social media at all, you may have noticed some recent changes in the channels. February certainly has been an exciting month in the world of social media. The good news is that you don’t need to waste countless hours researching the major changes. We got you covered. We’ve gathered some of the top updates from the past month that you should know or, at the very least, will want to know.
1. Facebook wants to live stream one Major League Baseball game per week
Batter up! A recent article from Forbes discusses the future of live sports on social media. Rumor has it that Facebook has been discussing the possibility of using their live stream feature to stream Major League Baseball once a week. This could be a great feature for Baseball fans everywhere. You’ll never have to worry about missing another game. On the other hand, it could result in a lot of loud cheering in the supermarket.
2. Facebook Rolls Out New Job Posting and Application Features for Desktop and Mobile
Here’s a good one for Human Resource Managers and small business owners. Facebook has decided that it’s time to “take the work out of hiring.” According to Facebook Business News, “40% of US small businesses report that filling jobs was more difficult than they expected.” This is quite surprising considering the country’s rate of unemployment. These new features go a
step beyond bringing the postings to the user, but will allow for user applications as well. Time to clean up those profiles job seekers!
3. Facebook is launching a app for TV platforms
Perhaps our parents weren’t too far off when they said Facebook would take over. You may have noticed more and more video on your Facebook streams. There is no doubt that video on Facebook has been increasingly successful. The team has decided to take video on Facebook to the next level and expand into the world of television. It was only a matter of time, right Mom?
4. Twitter Makes Moments Available to All Users
“It’s your moment, share it with the world.” As of last month Twitter shares their moment with the world when they announced that the platform would allow for everyone to be able to create moments on Twitter. By collecting and sharing a set of tweets, Twitter users are able to tell more impactful stories. Click here to learn more and for some helpful tips and tricks from Twitter.
5. Twitter Features Periscope Video in Top Trends Section of Explore
If you’ve been on Twitter lately, you may have noticed the recent launch of “Explore.” This feature allows for live video from periscope direct from your Twitter app. This has been a long standing complaint for Twitter users.
6. Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post
Instagram users will happy to learn that as of last month they are now able to share entire experience on Instagram by sharing multiple photos and video to a time. A long standing desire for many users. What to look for? A series of little blue dots below a post that allows you to swipe between images. Read more here.
7. Snapchat Rolls Out QR Snapcode for Websites
Leave it to Snapchat to think outside the box. They have now added a feature to its Iphone mobile app that allows users to turn links into “Snapcodes” that are meant to be used to open sites on the snapchat browser.
8. After witnessing one of the all time most viewed political live streams in history (in case you didn’t guess, we are talking about the Presidential debates), YouTube decided it was time to launch the “world’s first 360-degree live streaming support.” What does this mean for YouTubers? Live streaming will be built into your YouTube mobile app allowing you to live stream and interact with your audience anywhere anytime in real time (click here for details).
9. Pinterest Introduces More Targeting Options for Ad Campaign
Pinterest has released a series of new targeting enhancements that include features such as creating an ad campaign based on the amount of interaction a pin received. You can read about all of the enhancements here.
10. Pinterest Adds New Visual Discovery Tools
For years Pinterest has been heavily researching visual searches. Last month they released what they are calling the “Pinterest Lens.” Imagine you see a jacket you really love that someone else is wearing. How do you find the product? Now you can take a picture with your camera and upload it to Pinterest. Lens will give you recommendations based upon your photo. For all you chefs out there, you’re going to love this! Supposedly it works for recipes too.
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Are you a social media manager looking to increase engagement with your audience? Or maybe you’re just bummed your friends aren’t interacting with your posts? Either way, we’ve put together these quick tips to get ensure you get the results you need.
- Post Often
Followers love consistency. If you want to increase social media engagement, you need high visibility. You should post on networks like Facebook and Instagram at least once a day, while you can post more often on platforms like Pinterest and Twitter.
- Be Consistent
Posting around the same time every day will increase your social media engagement because your regulars will learn to expect your post and you’ll soon become a part of their routine. People tend to check their phones first thing in the morning, around lunchtime, and on the commute home. These are excellent times to post.
- Always Reply
People like to feel heard. If you take the time to reply to each comment, concern, or quip left on your post, those who engaged this time are likely to return, thus increasing the visibility of your page.
- Leave Some Love
You should occasionally click through to the profiles of your most active followers and leave a few likes or reposts. People are usually excited when they receive attention from “brands,” so this is a surefire way to increase your social media engagement.
- Tracks the Trends
It’s essential to pay close attention to the way your followers engage with certain kinds of posts. Did your quinoa salad recipe attract tumbleweeds, but your 4th of July brownies went semi-viral? It could be that your community is only interested in desserts at the moment. You don’t have to completely pander to your audience, but make sure to pepper your page with things you know they want to see.
- Boost When Needed
Even the smallest of businesses need to have an advertising budget. If a post is doing well organically, why not boost it to thousands of new clients for only a few dollars? It’s easy to customize who your post reaches to maximize its impact.
7. Run a Contest
This is the easiest way to earn organic likes and shares on any platform. People love to win! By asking a question or offering a prize, your social media engagement is sure to skyrocket.
If you have any questions or concerns about effective social media management, please be sure to contact us. Read More