Not sure about the benefits of outsourcing digital marketing? When you partner with a team you trust, outsourcing digital marketing can be a dream!
You Get Access to a Team of Experts
Two (or three or four!) heads are better than one.
When you start outsourcing digital marketing, you typically aren’t just paying for one person; you’re paying for a team of the best and brightest for less than the cost of one in-house employee. Your monthly marketing budget gets you access to a hivemind of experts who can create and implement campaigns with proven results.
You Can Significantly Reduce Your Costs
A new hire costs much more than just his salary! Bringing on more in-house staff has a number of hidden costs, including:
– Recruitment costs
– Performance reviews
– Floor space
– Office supplies (desk, computer, etc.)
When you outsource digital marketing, you get parts and labor for one flat fee, without all these hidden extras.
You Don’t Have to Train Anyone
Employee training and development is one of the most expensive and time-consuming parts of owning a business, especially as different staff have different learning styles. When you outsource, you get to skip this step. You’re already hiring experts.
You Can Set and Forget
When you decide to go with outsourcing digital marketing, you get to decide how much involvement you would like to have; however, most business owners who choose to go with outsourcing like to “set and forget,” meaning that they provide the right information and objectives to the team at the onset and only need to check in to collect results.
You Can Be Sure You’re “In the Loop”
Digital marketing is an ever changing, quickly evolving landscape. Those who work in the field are aware of this and spend time investing in keeping their skillsets relevant.
When you start outsourcing digital marketing, you can be sure that no matter what digital shakeups come your way, whether it be algorithm setbacks or data privacy, your team will be ready.
You’re Set Up for Success
digital marketers specialize in working with clients in certain industries or from certain areas. This means that when you outsource, you’re hiring a team who has already produced the results you’re after for plenty of clients before you – and they have the case studies to prove it.
You Get Access to a New Perspective
When you outsource, you get fresh pairs of eyes on how your business runs. Your in-house team might be too close to a problem to have the perspective needed to reach an effective resolution. By hiring outsourced marketing professional, you can accelerate the solution process and explore new avenues for success.
Interested in outsourcing your digital marketing?
We can’t wait to work with you! Read More
These SEO tricks for business owners are guaranteed to increase the flow of organic traffic to your website, decrease your bounce rate, and best of all, they are easy to implement.
Top 10 on Page SEO Tricks for Business Owners
Search engine optimization, also called SEO, is the lifeblood of any small business website. It’s basically like free advertising: the higher you rank on search engines, the more potential clients are funneled towards you.
Here’s what you need to do:
(more…) Read More
Cyber Monday is literally the Black Friday of online retailers. It’s an excellent way to boost your 4th quarter sales, end your year “in the black,” AND expand your brand’s online reach.
Here are our top 10 suggestions for ways to make that happen:
Expand your server
Make sure your server is ready to handle the high-than-normal traffic you’ll receive. Nothing discourages sales like website crashes.
If you sell a physical produce, it’s a good idea to stock up before sale day, so you can turn as large a profit as possible.
Discount your prices
This might seem like a no-brainer on the biggest sale day of the year, but be sure to only offer discounts on large bundles of services where you can make up for the discount in bulk.
Offer a trial
If your business offers any sort of monthly services, offering 1-month free for Cyber Monday is a great way for clients to get their feet wet – and get hooked.
Create a code
Provide a unique coupon code or link to participate in a “too good to be true” deal on your website. To encourage participation, make the offer seem exclusive, e.g. “only 20 spots available!”
Use the right #Hashtags
The best Cyber Monday promotional hashtags are #BlackFriday, #SmallBusinessSaturday, #SmallBizSat, and of course #CyberMonday
Extend the Offer
Help you customers ease into larger purchases by extending the convenience of Cyber Monday deals well past midnight. You can offer a refundable coupon code or a heavy discount on a gift card ($50 for $25), but require its use within a certain number of days.
Run a contest
This is a particularly great way to increase your engagement, especially if you utilize social media as a means of entry. Just make sure you are following each platform’s particular rules.
Give some freebies
You could offer a free consultation, buy one month of services, get one free, or even promise customers free shipping to encourage them to splurge on larger purchases.
Whether your business is completely digital or you have storefront, you are sure to see Cyber Monday success if you reach out to network contacts whose services complement your own. Create a shared advertisement and watch sales pour in.
If you want more help preparing your small business for Cyber Monday, please contact us. Read More
Writing SEO friendly website copy doesn’t have to be difficult. If you have something to say, sell, or review, getting your content in front of your target audience can be easier than you think. To help, we’ve rounded up these 9 easy ways to write SEO friendly website copy.
Here they are:
1. Create Engaging Long Tail Keywords
The trick is to get these as specific as you can. Find your niche and drive it home. For example, if you are selling “travel clothing for women,” don’t use that as your main keyword. Instead, try “compression shorts for girls” or “hiking boots for fallen arches” and your customer base will easily find you.
2. Pick Great Short Tail Keywords
Once you’ve nailed you long tail keywords, using broader short tail keywords will also boost your rankings. So go ahead, include “traveling clothing for women.” It can’t hurt you.
3. Remember your Image Names
Search engines like Google also run images searches, so while you’re creating your SEO friendly website copy, be sure to include your keyword in the names of any images you include.
4. Don’t Forget Alternative Image Text
While usually completed as a courtesy for the visually impaired, alternative image text is also another great opportunity for you to include extra keywords in your post.
5. Write Rockin’ Meta Descriptions
This is what your reader will see on the search engine results page under the title. Make sure it contains the keyword and a promise to deliver what they are looking for. Entice your reader; convince them that you’re it.
6. Show Love for Listicles
Listicles are the new black. Readers are more likely to click on articles with numbers in the title because they feel like the information will be well organized and easy to digest. You can’t deny this one; it worked on you!
7. Stay Active
The passive voice is not recommended by us. Its clunky feel is not something that is liked by most people. So, it should not be used in your SEO friendly website copy.
Ugh…see what we mean? If you “stay active” your readers will stay engaged.
8. Keep It Short
While longer, in depth articles can boost your rankings because they show you have “expertise,” your paragraphs should never be too long. It’s true: most casual readers are impatient and will feel overwhelmed by a block of super long text because they think it will be too much effort to read and will be more likely to just skip over it.
See! Kind of like you did (or wanted to do) there. Which brings us to…
9. Write for the Skimmer.
As you write SEO friendly website copy, you should keep in mind that most readers will quickly skim through the page to see if they truly need to read all of it. So don’t hold back: make subheading, use different font sizes, bold, italics, etc. Convince your reader you have what they need.
As always, if you need help infusing your content with SEO, make sure to contact us. Read More
As you may or may not know, TOCmedia is a Solutions Provider for Constant Contact; and, I am a former ALE – also known as Authorized Local Expert. Basically what that means is – I was given the authority by Constant Contact to educate small business owners on their products. I’ve since left the ALE program in my attempt to become location independent.
That said, I miss educating people on the little tidbits of knowledge that I tend to share. So in hopes to continue my legacy, I’ve decided to create this short list of email marketing tips.
Email Marketing Tips (These are in no particular order of importance. They are just numbered to match the blog title.)
Every time I’m in Constant Contact creating and sending emails, I think – more people should to do the following.
1. Include an email subscription button. This can be found under your “Sign Up Tools” which can be found under the “Contacts” tab. The only time you wouldn’t want to do this is when your email is to a specific invite-only email list.
2. Another thing you want to include into your email campaign is a “Forward to a Friend” button or link. Again only add this if you want people to share the information you are providing. By adding the “Forward to a Friend” button, you are able to track email forwards – which is something you want.
3. Constant Contact now lets you add a sub-header to your email campaign. It’s in the header options. Make sure you use this prime real estate property. It’s another way to encourage email opens.
4. Share buttons! This is a no brain-er; but, many people forget to check this off. Again, these are in your header options which are at the top of the email you are editing.
5. Make sure your address is correct so it populates on the bottom of all your emails and other Constant Contact campaigns like Event Registration Deals and Coupons. You can edit your address in the “My Settings”.
6. While you’re in your “Account Settings” you might as well just make sure all the information in there is correct. It will only take about five minutes; so, just do it.
7. Clean your contact lists on a regular basis. Proper email housekeeping requires that you delete any unnecessary contact lists and properly label the contact lists that you decide to keep. You can also utilize tags. For more information on tags, click here.
8. Label your email campaigns so you know what their contents are by just looking at the file name. At TOCmedia, we like to label our emails in this format [yyyy.mm.dd] – Subject Line”. We use the date sent vs. the date created. Note the file name can be edited in the upper left hand corner of the email editing page.
9. Make sure your subject line encourages people to open your email. It should not say “March Newsletter”, “April Newsletter”, etc. You should be writing your email subject lines like newspaper headlines. A quick Google search will give you some knowledge.
10. Make sure your email campaigns are mobile friendly. Constant Contact is transitioning all their email templates to be mobile friendly; but, until then it’s your responsibility to make sure that your email recipients can read your email campaign on their phones with ease. The world is going mobile; so should you.
I have many more tidbits of knowledge that I want to share with you; but, right now I have to get back to my day job. Read More
To start this conversation, I need to identify Content Marketing for those who are unfamiliar with the terminology.
“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Okay, good – we got that out of the way.
It seems like every time I open my LinkedIn iPhone application – which is more times than I’d like to admit – it changes. The buttons are moved, the functionality improves and I’m able to communicate in more ways than the last time I was in “there”.
This is not uncommon. Everything is changing and human to human communication is definitely one of them. There are over 18 million software developers in the United States alone. That’s a lot of thirty something year old hipsters armed with a latte, Star Trek memorabilia and iTunes coding away at the next big thing. They are changing the world as we know it.
As a marketer, a speedy communication platform is just what the doctor ordered. I’m happy. Now I can provide my message at lighten speed and know exactly how well my campaigns did by way of handy dandy analytics!
As a small business owner, this is horrible news! Now I have to know everything AND create content that my audience will love! Plus, just as I publish my last blog, they will be back for more? Where will I find the time to run my business plus create content marketing?
These are very valid concerns; and, you guessed it – the worse content marketing plan is not having one!
The biggest mistake a small business owner can make is not having a content marketing plan.
Stay tuned for more on content marketing as our community blog develops. In the meantime, if you need help developing a content marketing plan, contact us. Read More