These SEO tricks for business owners are guaranteed to increase the flow of organic traffic to your website, decrease your bounce rate, and best of all, they are easy to implement.
Top 10 on Page SEO Tricks for Business Owners
Search engine optimization, also called SEO, is the lifeblood of any small business website. It’s basically like free advertising: the higher you rank on search engines, the more potential clients are funneled towards you.
Here’s what you need to do:
1. Install an SEO plugin.
SEO plugins are a great way to make sure that you have checked all your boxes and are staying on track when it comes to SEO. Our favorite is Yoast for WordPress.
2. Use your keyword immediately.
If you haven’t been able to tell yet, the keyword for this piece is SEO tricks for business owners. It is essential to your SEO success to use your selected keyword right off the bat so Google, and your readers, know exactly what your post or page will cover.
3. Insert your keyword frequently.
You should use your keyword frequently throughout your piece, but never at a density of more than 2.5%. Google (and other search engines!) can tell when you are gaming the system, so don’t just type it over and over again.
4. Ensure your keyword is in the URL of your post or page.
This is one of the key things search engines check for to make sure that you are an “authority” on your keyword before sending traffic your way.
5. Display your keyword in the 320-character meta-description.
Think of your meta-description (the textbox that pops up under your link in search engines) as an audition to your audience. You want to convince them that your article has the best and most relevant information about the topic. Notice how we used “SEO tricks for business owners” in ours?
6. Use adjacent keywords.
Did you know you can actually rank for more than keyword with the same article? Using words and phrases commonly associated with your keyword lets search engines know you know your stuff! Since our keyword is “SEO tricks for business owners” adjacent keywords might be “Small business SEO tips” or “SEO tips for small businesses.”
7. Deploy power words.
Customers like results. They like dynamic, proven ways to get results. The best way to convince readers that you know your stuff is by using power words.
Some of our favorites:
8. Link internally.
Once you have a potential client on your site, you want them to stay! The amount of visitors that leave after only looking at one page on your website is shown through your bounce rate. To decrease this (and boost your ratings!), link to other relevant content.
9. Rely on Subheadings
Readers love having text broken down into smaller, easy-to-digest chunks. You should always split your text into smaller sections with headings and subheadings, ensuring your keyword is present in at least one of them.
10. Don’t forget images!
Images assist headings in breaking up blocks of text, but they can also drive traffic to your website through search engines like Google Images. Images should be titled with your keyword before they are uploaded to your site and have alt-tags with the same information.