The benefits of linking Instagram to Facebook are building brand awareness, increasing customer reach, and creating sales leads. But is each platform exactly the same? Should you post the same content on both and let them be? Not if you want killer results for your business.
Here’s what you need to know about platform integration to get the exposure your brand deserves:
Benefits of Linking Instagram to Facebook: The Basics
Integrating Facebook and Instagram is easy!
On Instagram, simply find your account settings by clicking on the three dots in the top right of your screen. Scroll to Linked Accounts, select Facebook, and then enter your personal login information. Your personal timeline will be the default, so select Facebook again and click “share to” then the business page of your choice.
It is better to “create the bridge” between Facebook and Instagram on the Instagram side, as content that will work on Instagram will work on Facebook, but it’s not always the case in reverse. More on that in a moment.
By linking Instagram to Facebook, you have created a fast and easy way to reach multiple customers streams with the click of one button. You have also created a “two hit” advertising stream to potential clients who have connected to you on both platforms, as they now will be exposed to each post twice, with minimal effort on your part.
How are Facebook and Instagram Different?
Instagram is a purely visually platform that wants you to spend your time within the app – engaging captions help, but the photo is what captures users’ attention.
Facebook is different – as there is more room for articles and text posts. While photos do well, other things can succeed as well because it’s not purely visual. Facebook also allows users to easily transition between the app and external links – so if your goal is to drive traffic to your website, it’s more easily achievable.
The only way to draw users out of the Instagram app is by posting a link on your profile page and hoping your clients use it, or by inserting links into your stories; however, the second option is only available to accounts with more than 10,000 followers.
Should I Link Instagram with Facebook?
Yes! You have nothing to lose. The benefits of linking Instagram to Facebook as described here have been proven to provide great results for all businesses.