Cyber Monday is literally the Black Friday of online retailers. It’s an excellent way to boost your 4th quarter sales, end your year “in the black,” AND expand your brand’s online reach.
Here are our top 10 suggestions for ways to make that happen:
Expand your server
Make sure your server is ready to handle the high-than-normal traffic you’ll receive. Nothing discourages sales like website crashes.
If you sell a physical produce, it’s a good idea to stock up before sale day, so you can turn as large a profit as possible.
Discount your prices
This might seem like a no-brainer on the biggest sale day of the year, but be sure to only offer discounts on large bundles of services where you can make up for the discount in bulk.
Offer a trial
If your business offers any sort of monthly services, offering 1-month free for Cyber Monday is a great way for clients to get their feet wet – and get hooked.
Create a code
Provide a unique coupon code or link to participate in a “too good to be true” deal on your website. To encourage participation, make the offer seem exclusive, e.g. “only 20 spots available!”
Use the right #Hashtags
The best Cyber Monday promotional hashtags are #BlackFriday, #SmallBusinessSaturday, #SmallBizSat, and of course #CyberMonday
Extend the Offer
Help you customers ease into larger purchases by extending the convenience of Cyber Monday deals well past midnight. You can offer a refundable coupon code or a heavy discount on a gift card ($50 for $25), but require its use within a certain number of days.
Run a contest
This is a particularly great way to increase your engagement, especially if you utilize social media as a means of entry. Just make sure you are following each platform’s particular rules.
Give some freebies
You could offer a free consultation, buy one month of services, get one free, or even promise customers free shipping to encourage them to splurge on larger purchases.
Whether your business is completely digital or you have storefront, you are sure to see Cyber Monday success if you reach out to network contacts whose services complement your own. Create a shared advertisement and watch sales pour in.
If you want more help preparing your small business for Cyber Monday, please contact us.