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Social media likes to shake things up. While the everyday user might think that means showing you a constant stream of engagement shoots and vacation photos, as a business owner – you think differently.

Popular social media channels, particularly Facebook, are known to constantly change the aesthetics of their business pages, prompting admins to panic about updating social media graphics to fit the new layout.

But never fear; we’re here to help.

Here are 5 Things you MUST Know about Updating Social Media Graphics:

  1. Stay on top of it.

Nothing looks worse to potential clients than sloppy social media pages. Since companies like Facebook are known to update the format of their business pages at least once a year, if not more frequently, account managers are tasked with constantly updating social media graphics. What looked great last week could now seem off-center and grainy, so make sure you stay on top of the trends.

  1. Pay attention to the details.

Larger social media platforms will often release the exact dimensions needed for graphics to excel. It is unwise to simply rework an existing photo to replace the outdated one, as the slightest difference in pixels could negatively impact the aesthetic. Being detail-oriented when updating social media graphics will really help your brand.

  1. Stick to your brand.

Speaking of brands, it’s essential that each new graphic posted to all of your social media accounts is consistent with the look and mission of your company, so your clients do not get confused and lose interest.

  1. Create shareable content.

Each post to social media is an opportunity to generate brand awareness and gain potential clients. Because of this, when updating social media graphics, account managers should keep “shareability” in mind. The more people see your posts, the better your business will preform.

  1. Stick around

While it would be all too easy to simply post a new graphic to ensure your page complies with a platform’s new layout and call it a day, successful account mangers stick around to interact with clients as they react to the page’s new look. Social media is built on relationships, so this is a prime time to build one with your customer base.

If you need help creating or updating your social media graphics, please don’t hesitate to contact us. We can’t wait to work with you!

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